Yarra Farm Fresh

The Best of Local Seasonal Fruits and Vegetables
Step into a colourful world of delicious fresh food at Yarra Farm Fresh.

Select from seasonal produce sourced from local farmers and boutique growers, and enjoy the very best the Yarra Valley has to offer. November until February is cherry season. Yarra Farm Fresh specialises in cherry varieties and you can enjoy tasting the two or three different varieties on offer every day! Yarra Farm Fresh is committed to freshness, so fruits and vegetables often arrive in the shop just hours after harvesting!

Regular customers enjoy the connection with the local farmers and feel secure in the knowledge that their food is grown in the valley, and that they are supporting local farming.

Yarra Farm Fresh

Gourmet Products
The Yarra Valley is home to a dedicated community of artisan food producers. The people behind the labels are talented, passionate and creative, and use quality ingredients to make a cornucopia of wonderful gourmet products.
Discover natural juices and nuts, free-range eggs, frozen berries, flowers, local handmade bread, cheese and biscuits, cakes and chocolates, cordials, savoury and sweet sauces, jams, honey and chutneys, condiments, olive oils and vinegars, salad dressings, ice cream, tea and coffee, and more!

Small family businesses such as Cunliffe & Waters have built a well deserved reputation as a producer of some of the finest handmade preserves in Australia. Their famous Tomato & Red Capsicum Relish has been a best seller in their store from the day it opened! Yarra Valley Pasta is made with unique culinary traditions and is available fresh and frozen, complimented by their traditional sauces. Kylie’s Slow Dough Sourdough bread is handmade using wild yeast in the traditional methods, and delivered by Kylie herself!

It has always been Anita’s passionate vision and mission to offer customers something unique: the freshest produce straight from the farm, while at the same time supporting local growers, farming families and regional businesses.
They are advocates of supporting the local economy and our local staff and customers are the backbone of our success. We work with local businesses for our printing, accounting, graphic design, signs, and packaging as well!


Open from 9:30am to 5pm, 7 days a week.

Closed Christmas Day and Good Friday.


Address: 40-44 Coldstream W Rd, Coldstream VIC 3770

Ph: (03) 9739 0049

An easy drive from the eastern suburbs and Melbourne, as well as conveniently located for Valley residents, at Yarra Farm Fresh you will find the best locally grown Yarra Valley produce under one roof!

Yarra Farm Fresh is a friendly, buzzing place, where you’ll experience old-fashioned customer service and knowledgeable assistance to help with your selections. In additional to their fresh produce, they also offer you a myriad of gourmet items and unique giftwares from the Yarra Valley.

Yarra Farm Fresh

The beginning of Spring is marked by the arrival of Gino’s big fat tomatoes, Eddie’s strawberries and Maggie’s garlic along with lots of other offerings, including delicious cherries in late October.
Right through summer, local growers arrive daily, bringing in their just-picked, farm fresh fruits and vegetables, including luscious cherries, berries, apricots, peaches and other stone fruit.
Autumn and Winter:
Autumn is fig season, where customers get in early for the plumpest of ‘Gavin’s figs’, delicious quinces, and the freshest walnuts. Even winter brings fruit and veggie offerings from local growers, such as rhubarb, apples and amazing heirloom pumpkins.

Print their seasonal calendar for monthly harvest timing and join their newsletter to keep up to date with all arrivals of new produce, shop news, availability and specials.

Yarra Farm Fresh

Their Story
Yarra Farm Fresh is the brainchild of founder, Anita Jackson.
Anita loves all things Yarra Valley and the name ‘Yarra Farm Fresh’, echoes their philosophy of locally grown, fresh, seasonal produce, directly from the farms to you.

Since Anita threw open the doors to the tractor shed for a handful of customers in December 2006, the shop has evolved and grown into the Yarra Valley food mecca that it is today.

They stuck a sign out on the road back then, announcing “Farm Fresh Cherries” and within minutes of the sign going up, we greeted our first customer, Paul. He asked on that first day: ‘what else can you get from the area?’ Well, the rest is history!

You will always find good quality, regional and seasonal produce at Yarra Farm Fresh, with prices that reflect each season’s bounty and the support of their local suppliers.

Yarra Farm Fresh